unpack

Galaxy Unpacked is an annual event held by Samsung Electronics where it showcases new mobile devices for consumers, including smartphones, tablets, and wearables. It was first held as Samsung Mobile Unpacked in June 2009 at the CommunicAsia event at the Singapore Expo in Singapore. For successive releases, the event has frequently been held in Barcelona, New York City, and San Francisco and, as of 2015, has been branded under the Galaxy Unpacked moniker.
The event includes keynote presentations for product launches, delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones. Live broadcasts of Samsung Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation. Only Samsung executives, members of the press, social media influencers, and select Samsung Care Ambassadors or Samsung Members Stars are invited to attend.